Effective public relations will contribute to Israel’s economic security
The incessant warfare over the last decade has cost the Israeli government billions of tax shekels in damage control and rearmament. These funds could advance the welfare of the people of Israel.
Tens of millions of shekels were invested in four major military campaigns over the last decade alone. The State of Israel needs these funds for social programs, infrastructure, healthcare and education.
195,000 Israelis in the travel and tourism industries have suffered staggering losses in the wake of recent military operations.
25% of all lost income recorded was the result of these conflicts
Approximately 60,000 businesses were forced to close because of damages suffered during Operation Protective Edge.
Effective PR will reduce the incidences of armed conflict and contribute to Israel’s economic stability.